Over 35+ years of experience in the automotive industry
5 years leading the team at Rocky Mountain Dodge
Deep roots in the Stellantis family of brands
Known locally for a straightforward, no-nonsense approach to vehicle sales
Rod has built his reputation on one simple principle: treat customers the way you would want to be treated.
A Lifetime in the Automotive Industry
For Rod, the car business isn’t just a career—it’s a family tradition.
His entire family has been involved in the automotive industry
Strong connection to Stellantis brands:
Ram Trucks
Jeep
Chrysler
Dodge
Decades of combined family experience in sales, service, and customer care
This background gives Rod a deeper understanding of both the vehicles and the people who drive them.
Leadership at Rocky Mountain Dodge
As General Manager, Rod The Sales Boss focuses on building a dealership experience that reflects Central Alberta values.
Honest, transparent pricing
No high-pressure sales tactics
Focus on long-term customer relationships
Strong support for local communities and rural customers
Under Rod’s leadership, Rocky Mountain Dodge continues to grow as a trusted destination for drivers from:
Rocky Mountain House
Red Deer
Sylvan Lake
Drayton Valley
Sundre and surrounding areas
What Makes Rod Different?
In an industry that can sometimes feel transactional, Rod brings a different approach.
Straightforward communication
Deep product knowledge across all Stellantis brands
Understanding of real-world Alberta driving conditions
Commitment to helping customers make informed decisions
Whether you’re buying your first vehicle, upgrading your truck, or looking for something for your family, Rod’s goal is simple: make the process easy and transparent.
Rod The Sales Boss Philosophy
Rod believes that buying a vehicle should not be complicated.
Clear pricing
Clear options
Clear communication
That philosophy is reflected in how Rocky Mountain Dodge operates every day.
Why This Matters for Alberta Drivers
Central Alberta drivers have unique needs:
Winter driving conditions
Rural roads and highways
Towing and hauling requirements
Family and lifestyle versatility
With decades of experience and a deep connection to the brands he represents, Rod understands how to match the right vehicle to the right customer.
Final Word
Rod The Sales Boss isn’t just a name—it’s a reflection of experience, leadership, and a commitment to doing things the right way.
If you’re shopping for a vehicle in Central Alberta, working with someone who knows the industry inside and out—and puts customers first—can make all the difference.
